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SEM - SEO MANAGER
This job has expired, and cannot be applied for.
- Posted By: First People Solutions Group Ltd
- Address:
- Contact: 0141 270 5000
- Date Posted: 9th Oct 2008
- Salary: TBC
- Location: Edinburgh (City Centre)
- Reference Code: CBEN 02
- Views Since Posting: 77
- Full Description:
SEM/SEO Manager
Location:Edinburgh
Salary:TBC
THE COMPANY
My client is Europe's leading online search engine. Established by former IT consultants the search engine attracts close to one million enquiries every day. An independent, free-to-use site, it represents a major advance in online search engine technology, enabling users to search across multiple avenues and delivering up-to-date prices in seconds.
EXPERIENCE
The SEO/SEM Manager will be responsible for driving the customer acquisition strategy through SEM and SEO channels.
Reporting to VP Marketing, this is a critically important pan-European traffic building role in a fast growing investor-backed company.
Key responsibilities include:
Ensuring consistent messaging and managing campaigns across multiple geographies
Increasing traffic to the site through both natural and paid search campaigns
Managing PPC agency to deliver aggressive traffic growth targets
Analyzing traffic, tracking performance changes and initiating new strategic directions where necessary
Evaluating and ensuring excellent ROI on all initiatives
Assisting in growth and development of the SEO team
Working closely with the marketing team to ensure consistent strategic delivery of highly qualified traffic
Requirements
Direct experience of implementing European SEO strategy and managing SEM campaigns, delivering demonstrable impressive results
Experience of multi-language campaigns is a major advantage
Firm grasp of the latest developments in SEO technology and practice
Excellent quantitative analysis skills
Strong grasp of how to test marketing tactics and achieve performance metrics
Strong background in digital media and online search is an advantage
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