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Marketing Analyst

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Posted By: First People Solutions Group Ltd
Address:
Contact: 0141 270 5000
Date Posted: 11th Oct 2008
Salary: £22000 - £23000 per annum
Location: Edinburgh (City Centre) (E1)
Reference Code: CBED 30
Views Since Posting: 28
Full Description:

My client is Europe's leading online search engine. Established by former IT consultants the search engine attracts close to one million enquiries every day. An independent, free-to-use site, it represents a major advance in online search engine technology, enabling users to search across multiple avenues and delivering up-to-date prices in seconds.

EXPERIENCE

This Business Intelligence role will also involve analysing data to back up other marketing initiatives and identify emerging trends and patterns in order to influence and inspire creative marketing campaign development plans.

Reporting to the Product Manager and working closely with other members of the User Acquisition team, this is a critically important development role in a fast-growing investor-backed company.

Key responsibilities include:

Analysing web site performance, trends and click stream path analysis activity to provide strategic business insights
Analysing user acquisition, multi-channel performance and identifying opportunities for increasing Customer Lifetime Value (CLV)
Working directly with the Product Manager to define required new product features and enhancements
Identifying emerging trends and patterns in customer behaviour and profile
Collaborating with teams across the company to define reports, metrics, and data needs and help determine appropriate metrics to measure goals
Identifying gaps in the data capture strategy and collaboratively implementing enhancements
Creating, updating, distributing and presenting web analytic reports on regular and ad hoc basis
Interpreting reports, discovering areas of concern, identifying opportunities for improvement, and communicating recommendations
Integrating web analytics with other marketing data

Requirements:

Excellent analytical, research, and problem-solving skills
Enquiring mind with huge amounts of initiative and a fascination for discovering insights into customer interests and behaviour
Experience in SQL Server, Reporting Services and web analytics methodologies such as experimentation, testing and competitive analysis.
Experience or aptitude for data warehouse and OLAP technologies preferred
Excellent communication skills and ability to interact with technical, marketing and commercial staff, management and end users
2-3 years of working with standard web analytics systems, particularly Google Analytics
Experience in interpreting, creating and distributing web analytic reports
Ability to use multiple data reporting applications to efficiently extract data
Thorough understanding and experience with web analytics, web metrics, data tagging, site measurement tools